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JobTitle :
Direct Mail Marketing General Manager
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Job Location :
Englewood, CO, US
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About DISH Network
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DISH Network is an innovative industry leader distinguished by its pioneering spirit. Ever since our establishment in 1980, we’ve been the ideal workplace for people with adventurous spirit and creativity, who are smart risk takers and aggressive winners - all those for whom the status quo just isn’t enough. Our Fortune 200 Company continues to define the curve in television entertainment. We are always improving and extending our products and delivering greater value to people, including our workforce of 25,000 plus. Come explore the big picture with us! Intelligence. Creativity. Innovation. These are the things you’ll find at DISH Network, the pioneer in television entertainment. We offer individualized career paths for dynamic, talented individuals who are ready to be rewarded and recognized. It’s our way of giving back to exceptional people who have kept us at the forefront of our industry. This position reports to the Director of Acquisition Marketing and is responsible for the development and implementation of strategies for all DISH Network direct mail and customer referral marketing initiatives.
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| Job Description |
This individual directs a team of managers and specialists and will work with cross functional teams to ensure successful development and ongoing management of marketing promotions and initiatives. The Direct Mail Manager will create and execute on strategies aimed at driving customer acquisition as well as providing tertiary support for our retail and 3rd party marketing channels. Job Duties and Responsibilities: - Manage and drive the core strategies behind direct mail marketing initiatives including:
- Strategy development
- Prospect selection, including target segmentation and predictive model usage
- Creative development in conjunction with both in house and external creative teams
- Development of go to market strategies for new products and promotions for DISH Network
- Collaborate with internal resources, external vendors and executive leadership in order to implement initiatives with effective results
- Drive proactive marketing initiatives aimed at persuading our 14 million existing customers to refer friends and family to DISH Network using direct mail, email and other customer communications vehicles
- Manage a core team focused on our direct mail and customer referral programs
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| Education & Experience |
- BS/BA from 4-year college or university. Marketing degree preferred or related experience. Masters degree / MBA is beneficial
- 8-10 years of marketing related experience – significant experience with direct mail is required
- Extensive team leadership and project management experience
- Experience in leading cross-function teams to achieve results
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| Skills & Qualifications |
- Exceptional management skills – both employee and project
- Qualified candidate must be able to work effectively with cross functional teams to perform planning and execution of initiatives
- Strong organizational and communication skills
- Excellent project management skills; ability to multi-task; proven success in leading cross-functional teams
- Ability to be flexible in a changing work environment; ability to work well under pressure; ability to execute aggressive deadlines under changing business dynamics
- Creativity: Proven out of the box thinking along with sound business judgment
- Consumer Insight: Ability to become 'voice of the consumer' to influence strategy / program development
- Strong written and verbal presentation skills
- Able to work effectively in a dynamic, fast-paced environment
- Self-starter, independently initiating and driving projects toward completion
- Leadership skills to manage and strengthen a marketing organization
- Solid planning skills and tools
- Detail and deadline oriented
- Outstanding Microsoft Office skills are required with a high level of proficiency with Word, Excel, Visio, and PowerPoint
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